The case study I will be analysing is the Woolwich terrorist
attack/Lee Rigby’s murder. The incident took place on the 22nd of May 2013; two
men attacked and murdered a soldier as an act of revenge to all the people who
have died through bombs in different Muslim territories. The incident was then
broadcasted on several television news networks such as: ITV, BBC, Sky News, Al
Jazeera etc. before the watershed. This in fact was what caused a lot of
controversy. OFCOM are the communications regulator in UK, who regulate TV,
Radio and other sorts of communication, they operate according to the
Communications Act 2003. Thus they were the regulators who rose up regarding
this television broadcast after receiving about 700-800 complaints about this
being inappropriate for viewers. It was said to be unacceptable
as the broadcast publicised footage of a man holding a machete and having blood
all over his hands. This footage was then repeated several times on different stations,
meaning the images were becoming so memorable and clear in people’s minds even children.
This is a big issue as children shouldn’t be able to see such explicit and
violent content because they can act on it evidence of this is the bobo doll
experiment; the idea of kids copying something that they have immediately watched
is bound to happen. However the different companies editorially justified the
reason why they broadcasted the footage at this time as it was in the public’s
interest and it was ‘integral to understanding the horrific incident’ as well
as this they thought it was right to inform people immediately as it was so
shocking. The media’s instant broadcast and there need to repeat the footage
created a moral panic as they started to sensationalise the story making it
much bigger than it was thus creating hysteria. People in power had to cancel
their plans and call in for unexpected meetings based on this issue.
On the other hand some people may not have been so affected
by this outbreak due to them being desensitized by violence. As society are
becoming liberal, regulators for other forms of media like the BBFC and PEGI
are becoming much more lenient meaning people have been exposed to too much violent
scenes in films and games so when they watch this broadcast it wouldn’t have
shocked them that much.
Personally I believe that OFCOM are the strictest regulator
as they have to work on media that is recurring thus putting a lot of pressure
on them which they have to contain. However in this case study OFCOM wasn’t really
effective as the television stations had a good excuse to why they broadcasted this
footage before the watershed. Overall I believe that OFCOM will only become
more lenient in the next fifteen years due to the liberalism in this society. I
still believe they will still have a strong ability to regulate programmes that
breach the Human Rights.
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